Chilld Cold Brew Coffee Brand & UI Experience

We partnered with Chilld Coffee to establish a cohesive brand ecosystem, including a custom logo, packaging, and a responsive e-commerce platform. Targeting Gen Z and Millennial working professionals in cities like Mumbai and Bangalore, CHILLD brings authentic, highly customizable cold brew concentrates into the modern digital era.

Our core challenge was to break the mold of traditional beverage menus. We designed a typography-first UI/UX system and a bold visual identity utilizing a cool-toned color palette (Primary Blue, Sail, and Lily White). The typography utilizes 'Author' for contemporary clean structures, paired with 'HEATHERGREEN' for an expressive accent style.

For the physical touchpoints, we designed minimal, modern packaging labels for the brand's 'Classic', 'Kappi', and 'Bold' cold brew variants. We extended this interactive brand identity to print collaterals, developing paper cups featuring gamified elements like connect-the-dots drawings and mazes, making coffee-drinking a completely immersive experience.

Finally, we engineered the digital architecture for both web and interactive kiosks. Users can seamlessly browse products, customize milk and sweetness levels, and 'code their own coffee' on a clean, responsive interface. The end result is an effortlessly cool, conversational web application that empowers consumers to drink coffee exactly their way.